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Multinational Corporations' Controversial Ad Campaigns in China--Lessons from Nike and Toyota
16 references·2 citing·32 second hop
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 2017The Interpretation of Cultures16,449 cited
  • 1964ASPECTS OF THE THEORY OF SYNTAX13,579 cited
  • 1987Politeness : Some Universals in Language Usage11,919 cited
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  • 1983The Third-Person Effect in Communication1,957 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
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  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 1990Language and Ethnicity in Minority Sociolinguistic Perspective

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345 cited

Cited by

  • 2009De la traduction publicitaire à la communication multilingue23 cited
  • 2009Made for China: Global Collaboration and Understanding in Advertising Design1 cited