Cited by

• 2017To immerse or not? Experimenting with two virtual retail environments172 cited
• 2017Shopping with a robotic companion172 cited
• 2017‘You will like it!’ using open data to predict tourists' response to a tourist attraction153 cited
• 2021“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications146 cited
• 2018A new approach to retailing for successful competition in the new smart scenario144 cited
• 2021Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development127 cited
• 2020Augmented reality and the customer journey: An exploratory study112 cited
• 2015Perceptions and practices of innovation in retailing111 cited
• 2017Exploring the forms of sociality mediated by innovative technologies in retail settings109 cited
• 2016Does innovation-orientation lead to retail industry growth? Empirical evidence from patent analysis104 cited
• 2019Drivers and barriers of the digitalization of local owner operated retail outlets100 cited
• 2015Engaging consumer through the storefront: Evidences from integrating interactive technologies98 cited
• 2018Big data for business management in the retail industry96 cited
• 2018Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions92 cited
• 2016B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies77 cited
• 2020A multi-method approach to examining consumer intentions to use smart retail technology76 cited