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Adapting consumer products to lesser-developed markets · Study

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ArticleAdapting consumer products to lesser-developed markets

Richard R. Still1984

Article1984

Adapting consumer products to lesser-developed markets

Richard R. Still

33 citations·0/0 files stored·Journal of Business Research

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International Business and FDI Consumer Behavior in Brand Consumption and Identification Innovation and Socioeconomic Development

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2006Determinants of SME brand adaptation in global marketing 2016Standardisation vs. adaption: a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions

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Year1984

Typearticle

Published1984-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations33

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/0148-2963(84)90037-7

openalex_workW2082666430

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