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Adapting consumer products to lesser-developed markets
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Adapting consumer products to lesser-developed markets (1984)Adapting consumer products to lesser-deve…Standardisation vs. adaption: a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions (2016)Standardisation vs. adaption:…Determinants of SME brand adaptation in global marketing (2006)Determinants of SME brand ada…Estimating Nonresponse Bias in Mail Surveys (1977)The Effect of a Market Orientation on Business Profitability (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture's Consequences: International Differences in Work-Related Values. (1983)Sensemaking in Organizations (1996)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Knowledge- and innovation-based business models for future growth: digitalized business models and portfolio considerations (2019)
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  • 2006Determinants of SME brand adaptation in global marketing24 cited
  • 2016Standardisation vs. adaption: a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions24 cited

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