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References

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1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1982Social Psychology of Intergroup Relations7,948 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
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1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden4,531 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
2012

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The Practice of Management

3,745 cited

1994Dyadic Business Relationships within a Business Network Context2,371 cited

Cited by

2006Deviant Customer Behavior: An Exploration of Frontline Employee Tactics255 cited
2005Consequences of market orientation for customers and employees92 cited
2009Role of customer orientation in an integrative model of brand loyalty in services71 cited
2018What keeps Islamic mobile banking customers loyal?59 cited
2013Relationship quality in business to business: a cross‐cultural perspective from universities59 cited
2003An examination of the consequences of market orientation in China52 cited
2008SERVMO: A Measure for Service-Driven Market Orientation in Higher Education47 cited
2013Mediation effect of customer satisfaction on the relationships between service quality and customer loyalty in the Nigerian foods and beverages industry: Sobel test approach47 cited
2011The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm43 cited
2009Role of satisfaction in an integrative model of brand loyalty43 cited
2019The central role of customer dialogue and trust in gaining bank loyalty: an extended SWICS model35 cited
2014Exploring key antecedents of purchase intentions within different services32 cited
2016Exploring buyer-seller dyadic perceptions of technology and relationships31 cited
2019Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation31 cited
2014The Role of Perceived Market Orientation in the Higher Education Sector29 cited
2016A framework of satisfaction for continually delivered business services28 cited