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Determinants of New Consumer Product Success or Failure in Nepal
13 references·0 citing·56 second hop
Determinants of New Consumer Product Success or Failure in Nepal (2007)Determinants of New Consumer Product Succ…The new product development process for commercial financial services (1996)The new product development p…Managing R&D-marketing integration in the new product development process (1996)Managing R&D-marketing integr…The relative importance of new product success determinants—perception versus reality (1995)The relative importance of ne…Shooting the Rapids: Managing Product Development in Turbulent Environments (1995)Shooting the Rapids: Managing…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…The Multiple Convergent Processing Model of New Product Development (1994)The Multiple Convergent Proce…Examining the relationship between degree of innovation and new product success (1994)Examining the relationship be…New product process activities and project outcomes (1991)New product process activitie…Aspects of the integration of technical functions for efficient product development (1991)Aspects of the integration of…New product success factors: A comparison of ‘kills’ versus successes and failures (1990)New product success factors: …IDENTIFYING FACTORS WHICH INFLUENCE PRODUCT INNOVATION: A CASE STUDY APPROACH (1990)IDENTIFYING FACTORS WHICH INF…A Model of New Product Development: An Empirical Test (1990)A Model of New Product Develo…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Model for Studying R&D. 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this work references cited by second hop

References

  • 1990A Model of New Product Development: An Empirical Test837 cited
  • 1995Shooting the Rapids: Managing Product Development in Turbulent Environments331 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions170 cited
  • 1996Managing R&D-marketing integration in the new product development process155 cited
  • 1990New product success factors: A comparison of ‘kills’ versus successes and failures106 cited
  • 1996The new product development process for commercial financial services92 cited
  • 1990IDENTIFYING FACTORS WHICH INFLUENCE PRODUCT INNOVATION: A CASE STUDY APPROACH91 cited
  • 1994The Multiple Convergent Processing Model of New Product Development83 cited
  • 1994Examining the relationship between degree of innovation and new product success74 cited
  • 1991New product process activities and project outcomes70 cited
  • 1995The relative importance of new product success determinants—perception versus reality61 cited
  • 1991Aspects of the integration of technical functions for efficient product development30 cited

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