An examination of dynamic ticket pricing and secondary market price determinants in Major League Baseball

Abstract

Highlights• We examined market factors that influence ticket price.• Pricing determinants were focused on dynamic ticket pricing and secondary market prices.• Four regression models were developed to examine demand-based price determinants.• A variety of factors significantly influenced dynamic ticket price and secondary market price. Determinants ranged from 10 to 13 variables in each model.• Significant variables included an emphasis on team and individual performance factors, ticket-related factors, and time-related factors.

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