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Factors that affect consumers' cross-buying intention: A model for financial services

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1,186 cited

2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,170 cited

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Cited by

2009How to lengthen, deepen and broaden customer–firm relationships with online financial services?60 cited
2016Customers’ dissatisfaction with banking channels and their intention to leave banks: The moderating effect of trust and trusting beliefs41 cited
2018The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention37 cited
2011An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry32 cited
2012Determinants of cross‐buying intentions in banking services in collectivistic culture31 cited
2015Conceptualization and measurement of customer perceived value in banks27 cited
2013Modeling a Formative Measure of Relationship Quality and Its Effects: Evidence From the Hong Kong Retail Banking Industry24 cited
2021Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model23 cited
2015Examining determinants of cross buying behaviour in retail banking23 cited
2018Impact of customer orientation on word-of-mouth and cross-buying23 cited
2020Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors22 cited
2023Magic mirror on the wall: Cross-buying at the point of sale20 cited
2011The Antecedents of Trust in Business-to-Business Financial Services19 cited
2012Drivers of cross‐sectoral cross‐buying behaviour among business customers17 cited
2013Positive social behaviors and suggestive selling in the same service encounter17 cited
2019Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency15 cited