References

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• 1987Developing Buyer-Seller Relationships9,139 cited
• 1990The Effect of a Market Orientation on Business Profitability7,973 cited
• 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
• 1986The Bases of Social Power4,542 cited
• 1990The Effect of a Market Orientation on Business Profitability4,254 cited
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• 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
• 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
• 1992The Use of Pledges to Build and Sustain Commitment in Distribution Channels3,430 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited