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Competitive intelligence practices of industrial marketers · Study

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ArticleCompetitive intelligence practices of industrial marketers

George M. Zinkhan1985

Article1985

Competitive intelligence practices of industrial marketers

George M. Zinkhan · Betsy DuBois Gelb

30 citations·0/0 files stored·Industrial Marketing Management

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Competitive and Knowledge Intelligence Marketing and Advertising Strategies Intelligence, Security, War Strategy

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References

1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing 1955The Informant in Quantitative Research 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing 1979Toward Strategic Intelligence Systems 1984The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification 1982SEIZING COMPETITIVE INITIATIVE 1981Entrepreneurship for the Eighties

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1994The ethics of business intelligence 2020La relación entre Inteligencia de Negocio e Inteligencia Competitiva: un análisis retrospectivo y bibliométrico de la literatura de 1959 a 2017

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Year1985

Typearticle

Published1985-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations30

Files0 public / 0

ShelfCompetitive and Knowledge Intelligence

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doi10.1016/0019-8501(85)90019-7

openalex_workW2084409226

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