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Marketing and the war machine
16 references·0 citing·33 second hop
Marketing and the war machine (1997)Marketing and the war machineTheory of games and economic behavior (2019)Theory of games and economic …Metaphors We Live By (2003)Metaphors We Live ByQuo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …Outlaw Culture: Resisting Representations (1994)Outlaw Culture: Resisting Rep…Corporate Strategy, Organizations, and Subjectivity: A Critique (1991)Corporate Strategy, Organizat…Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…The Science Question in Feminism (1986)The Science Question in Femin…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Discipline and Punish: The Birth of the Prison. (1978)Discipline and Punish: The Bi…Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)Captains of Consciousness: Ad…1.7 THIS SEX WHICH IS NOT ONE (1977)1.7 THIS SEX WHICH IS NOT ONETo Have or to Be (1976)To Have or to BeGender Advertisements (1976)Gender AdvertisementsThe Concept and Application of Life Style Segmentation (1974)The Concept and Application o…A Generic Concept of Marketing (1972)A Generic Concept of MarketingThe Medium is the Massage : An Inventory of Effects (1967)The Medium is the Massage : A…Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Critical Theory, Poststructuralism, Postmodernism: Their Sociological Relevance (1991)Sexual Dissidence (1991)Theorizing identity in language and sexuality research (2004)Beyond Being There: The Symbolic Role of Communication and Identification in Perceptions of Proximity to Geographically Dispersed Colleagues1 (2014)Defining E‐leadership as Competence in ICT‐Mediated Communications: An Exploratory Assessment (2018)"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers (2021)Qualitative Analysis for Social Scientists (1987)The contemporary theory of metaphor (1993)A Dynamic Theory of Organizational Knowledge Creation (1994)HIERARCHIES, JOBS, BODIES: (1990)Ethics, Reflexivity, and “Ethically Important Moments” in Research (2004)The Complexity of Intersectionality (2005)Toward a positive theory of consumer choice (1980)Prospect theory: An analysis of decision under risk (1988)Non-cooperative games (1989)Developing Buyer-Seller Relationships (1987)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Manifesto for a Relational Sociology (1997)Discourse Analysis as Theory and Method (2002)Migrant “Illegality” and Deportability in Everyday Life (2002)An Examination of Violence and Gender Role Portrayals in Video Games: Implications for Gender Socialization and Aggressive Behavior (1998)Travail émotionnel, règles de sentiments et structure sociale (2003)A meta-analysis of gender roles in advertising (2009)
this work references cited by second hop

References

  • 2003Metaphors We Live By25,220 cited
  • 1978Discipline and Punish: The Birth of the Prison.19,201 cited
  • 2019Theory of games and economic behavior16,630 cited
  • 19771.7 THIS SEX WHICH IS NOT ONE4,194 cited
  • 1986The Science Question in Feminism3,244 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1967The Medium is the Massage : An Inventory of Effects1,145 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1976Gender Advertisements1,026 cited
  • 1994Outlaw Culture: Resisting Representations984 cited
  • 1991Corporate Strategy, Organizations, and Subjectivity: A Critique981 cited
  • 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture964 cited
  • 1976To Have or to Be912 cited
  • 1974The Concept and Application of Life Style Segmentation688 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited

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