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Implementation of an agile marketing approach for the manufacturing-based SME
16 references·0 citing·43 second hop
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2002Case research in operations management4,049 cited
  • 2018Organizational Learning:1,648 cited
  • 2001The Knowing‐Doing Gap: How Smart Companies Turn Knowledge into Action1,194 cited
  • 2024The Triple-A Supply Chain1,190 cited
  • 1987New Products Management730 cited
  • 1994Tightening the Life-Cycle Construct: A Taxonomic Study of Growth Stage Configurations in High-Technology Organizations660 cited
  • 1994Agile Manufacturing: Forging New Frontiers657 cited
  • 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research637 cited
  • 2000SME Growth: The Relationship with Business Advice and External Collaboration452 cited
  • 1992Marketing Scales Handbook: A Compilation of Multi-item Measures406 cited
  • 1977Diagnosing the Product Portfolio277 cited
  • 2003Issues which Impact upon Marketing in the Small Firm224 cited
  • 2004Deep change - how operational innovation can transform your company214 cited
  • 1998The learning organisation in small and medium‐sized enterprises90 cited

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1999
Organisational learning: research issues and application in SME sector firms
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