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Segmenting buyers in different types of organizations · Study

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ArticleSegmenting buyers in different types of organizations

Robert E. Spekman1981

Article1981

Segmenting buyers in different types of organizations

Robert E. Spekman

27 citations·0/0 files stored·Industrial Marketing Management

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Quality and Supply Management Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

2008Scanning the business environment 2015Scanning the business environment 1973A Model of Industrial Buyer Behavior 1974An Exploratory Assessment of Situational Effects in Buyer Behavior 1974Industrial market segmentation 1978Assessing Response to Industrial Marketing Strategy 1971Five Dimensions of the Industrial Adoption Process 1971Experimental Study of Industrial Buyer Behavior

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1987The Specification of Aggregate Market Models 1986Segmenting a business market for a professional service 2004La qualité perçue comme déterminant de la satisfaction des clients en business-to-business . Une étude empirique dans le domaine de la téléphonie 1987La segmentation en marketing industriel

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1986Conceptual and Methodological Issues in Buying Centre Researcharticle · 6 shared references 1995Evaluating alternative segmentation strategies in standard industrial marketsarticle · 5 shared references 1978A critical review of recent organizational buying researcharticle · 5 shared references 1996Organizational buying behavior: Toward an integrative frameworkarticle · 4 shared references 1995Organizational Risk Perception and Reduction: A Literature Reviewarticle · 4 shared references 1986Benefit segmentation in industrial marketsarticle · 4 shared references

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Year1981

Typearticle

Published1981-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations27

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1016/0019-8501(81)90026-2

openalex_workW2084952911

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