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Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
16 references·3 citing·42 second hop
Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Segmentation E…Essential Guide to Qualitative Methods in Organizational Research (2004)Essential Guide to Qualitativ…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework (2001)Multidimensional Constructs i…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…On the nature and direction of relationships between constructs and measures. (2000)On the nature and direction o…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…Conventional wisdom on measurement: A structural equation perspective. (1991)Conventional wisdom on measur…Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)Effectiveness as Paradox: Con…International Marketing Research (1984)International Marketing Resea…A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis (1983)A Spatial Model of Effectiven…Qualitative Evaluation Methods (1981)Qualitative Evaluation MethodsAssessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing (1981)Assessing Measurement Error i…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2018)Influence of country and comp…Target market selection in B2B technology markets (2014)Target market selection in B2…Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance (2013)Drivers of Export Segmentatio…An Inventory for Measuring Depression (1961)The CES-D Scale (1977)Structural Equations with Latent Variables. 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(1978)Organizations and Environments (1980)Research in Organizational Behavior (1984)The Influence of the Management Team's International Experience on the Internationalization Behaviors of SMES (1997)The determinants of export performance: a review of the empirical literature between 1987 and 1997 (1998)The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination (1998)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Criteria for assessing the trustworthiness of naturalistic inquiries (1981)Determining Validity in Qualitative Inquiry (2000)Grounded Theory and Sensitizing Concepts (2006)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)
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References

  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1981Qualitative Evaluation Methods4,177 cited
  • 1991Conventional wisdom on measurement: A structural equation perspective.3,610 cited
  • 1983A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis3,337 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2004Essential Guide to Qualitative Methods in Organizational Research1,832 cited
  • 2000On the nature and direction of relationships between constructs and measures.1,746 cited
  • 1981Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing1,207 cited
  • 2001Multidimensional Constructs in Organizational Behavior Research: An Integrative Analytical Framework

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1,128 cited
  • 1984International Marketing Research980 cited
  • 1986Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness976 cited
  • Cited by

    • 2018Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions40 cited
    • 2013Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance35 cited
    • 2014Target market selection in B2B technology markets10 cited