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Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing
16 references·16 citing·34 second hopsampled
Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing (2014)Should retailers harmonize marketing vari…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Multichannel customer management: Understanding the research-shopper phenomenon (2007)Multichannel customer managem…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Customer retailer loyalty in the context of multiple channel strategies (2004)Customer retailer loyalty in …Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Determinants of Online Channe…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorThe Problem of Social Cost (1960)The Problem of Social CostConsumer Behavior as Risk Taking (1960)Consumer Behavior as Risk Tak…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Economics of Imperfect Competition. (1934)The Economics of Imperfect Co…The Economics of Welfare (1933)The Economics of WelfareDemonstrating the influencing factors and outcomes of customer experience in omnichannel retail (2023)Demonstrating the influencing…RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience (2022)RETRACTED ARTICLE: The impact…Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers (2022)Links and effects of channel …Information effects of warehouse automation on sales in omnichannel retailing (2022)Information effects of wareho…Cross-Channel Integration and Customer Experience in Omnichannel Retail Services (2022)Cross-Channel Integration and…Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products (2021)Understanding multi-channel c…Omnichannel promotions and their effect on customer satisfaction (2021)Omnichannel promotions and th…At the source of integrated interactions across channels (2021)At the source of integrated i…Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform (2020)Zooming in the impacts of mer…Multichannel retailing and price competition (2020)Multichannel retailing and pr…A bundling sales strategy for a two-stage supply chain based on the complementarity elasticity of imperfect complementary products (2020)A bundling sales strategy for…The Effect of Cross-Channel Integration on Cost Efficiency (2019)The Effect of Cross-Channel I…Mobile channel and channel coordination under different supply chain contexts (2019)Mobile channel and channel co…The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing (2017)The Impact of Integration Qua…Successful multi-channel strategy: mixing marketing and logistical issues (2016)Successful multi-channel stra…Crosswise and reciprocal interdependencies within retailers’ multichannel structures (2016)Crosswise and reciprocal inte…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Specification, evaluation, and interpretation of structural equation models (2011)Specification Tests in Econometrics (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Regulation of Entry (2000)The Theory of Incentives: The Principal-Agent Model (2001)Bank regulation and supervision: what works best? (2003)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Idea gaps and object gaps in economic development (1993)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Information and the Change in the Paradigm in Economics (2002)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration (1986)A Survey of Corporate Governance (1997)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Inequity In Social Exchange (1965)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1960The Problem of Social Cost18,243 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1933The Economics of Welfare5,138 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1960Consumer Behavior as Risk Taking1,879 cited
  • 1934The Economics of Imperfect Competition.1,850 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions1,518 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 2003Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider782 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited

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  • 2004Customer retailer loyalty in the context of multiple channel strategies610 cited
  • Cited by

    • 2023Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail64 cited
    • 2017The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing49 cited
    • 2019The Effect of Cross-Channel Integration on Cost Efficiency46 cited
    • 2021Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products42 cited
    • 2021Omnichannel promotions and their effect on customer satisfaction40 cited
    • 2016Successful multi-channel strategy: mixing marketing and logistical issues38 cited
    • 2020Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform32 cited
    • 2022RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience30 cited
    • 2019Mobile channel and channel coordination under different supply chain contexts18 cited
    • 2022Links and effects of channel integration in the prepurchase and purchase stages of omnichannel retailers17 cited
    • 2022Cross-Channel Integration and Customer Experience in Omnichannel Retail Services16 cited
    • 2022Information effects of warehouse automation on sales in omnichannel retailing16 cited
    • 2020A bundling sales strategy for a two-stage supply chain based on the complementarity elasticity of imperfect complementary products16 cited
    • 2020Multichannel retailing and price competition16 cited
    • 2016Crosswise and reciprocal interdependencies within retailers’ multichannel structures15 cited
    • 2021At the source of integrated interactions across channels15 cited