Effect of Clothing on Perception of Masculine and Feminine Managerial Traits

Abstract

This study examined the effect of masculinity of clothing on the perception of masculine and feminine managerial traits in women. Each of 70 subjects viewed one of four videotapes of a woman interviewing for a management position and rated the applicant on 14 masculine and feminine managerial traits. The masculinity of the clothing worn by the applicant in each videotape was manipulated so that clothing presented in each of the four videotapes represented a different degree of masculinity. Analysis of variance showed a significant relationship between masculinity of the clothing worn and perception of masculine managerial traits in women. More masculine clothing conveyed more masculine managerial traits. However, masculinity of clothing did not affect the perception of feminine managerial traits.

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