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Information technology impact on market orientation in e-business · Study

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ArticleInformation technology impact on market orientation in e-business

Mauro Borges2008

Article2008

Information technology impact on market orientation in e-business

Mauro Borges · Norberto Hoppen · Fernando Bins Luce

144 citations·0/0 files stored·Journal of Business Research

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Competitive and Knowledge Intelligence Innovation and Knowledge Management Information Technology Governance and Strategy

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References

1984Case Study Research: Design and Methods 1991Case Study Research: Design and Methods 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1994The Capabilities of Market-Driven Organizations 1995Market Orientation and the Learning Organization 1990The Effect of a Market Orientation on Business Profitability

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Year2008

Typearticle

Published2008-11-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations144

Files0 public / 0

ShelfCompetitive and Knowledge Intelligence

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doi10.1016/j.jbusres.2008.10.010

openalex_workW2085945281

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