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Building Brand Equity via Product Quality
16 references·9 citing·37 second hop
Building Brand Equity via Product Quality (2007)Building Brand Equity via Product QualityIndex Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Diagnosing Measurement Equivalence in Cross-National Research (1995)Diagnosing Measurement Equiva…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Measuring brand value with scanner data (1993)Measuring brand value with sc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Brand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…Latent Variable Path Modeling with Partial Least Squares (1989)Latent Variable Path Modeling…Advertising and Promotion Management (1987)Advertising and Promotion Man…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Quality competition between national and store brands (2021)Quality competition between n…Impact of smartphone brand experience on brand equity (2018)Impact of smartphone brand ex…Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality (2017)Advertising and country-of-or…Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty (2016)Mediating Effect of Loyalty P…The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands (2015)The Impact of Consumer Ethnoc…Role of Advertising and Promotion in Brand Equity Creation (2015)Role of Advertising and Promo…Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands (2013)Marketing mix elements influe…Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy (2010)Squaring customer demands, br…服装商品的品牌资产和购买意图: 亚洲和欧洲的文化比较研究 (2008)服装商品的品牌资产和购买意图: 亚洲和欧洲的文化比较研究A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Specification, evaluation, and interpretation of structural equation models (2011)A power primer. (1992)Power analysis and determination of sample size for covariance structure modeling. (1996)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Consistent Partial Least Squares Path Modeling1 (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Marketing Services: Competing Through Quality (1992)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)Partial least squares structural equation modeling in HRM research (2018)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)How to Write Up and Report PLS Analyses (2009)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1998Issues and opinion on structural equation modeling4,577 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
  • 1989Latent Variable Path Modeling with Partial Least Squares2,139 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1987Advertising and Promotion Management868 cited
  • 1995Diagnosing Measurement Equivalence in Cross-National Research863 cited
  • 1993

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Measuring brand value with scanner data
618 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • Cited by

    • 2015Role of Advertising and Promotion in Brand Equity Creation43 cited
    • 2016Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty37 cited
    • 2021Quality competition between national and store brands35 cited
    • 2013Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands31 cited
    • 2018Impact of smartphone brand experience on brand equity31 cited
    • 2008服装商品的品牌资产和购买意图: 亚洲和欧洲的文化比较研究22 cited
    • 2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality21 cited
    • 2015The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands17 cited
    • 2010Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy12 cited