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Enhancing the business-to-business supply chain: Insights from partitioning the supply-side
16 references·2 citing·40 second hop
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1997What is the Right Supply Chain for Your Product3,084 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 2002Supply Chain Logistics Management1,558 cited
  • 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels1,537 cited
  • 1998An empirical investigation into supply chain management: a perspective on partnerships1,079 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2001How To Make Strategic Alliances Work625 cited
  • 1998Strategic Supplier Segmentation: The Next “Best Practice” in Supply Chain Management613 cited
  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy

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611 cited
  • 1995Managing in the marketspace471 cited
  • Cited by

    • 2008What Drives the Choice of Third Party Logistics Provider?14 cited
    • 2021Supplier segmentation: A systematic literature review11 cited