BRAND PLACEMENT AND CONSUMER CHOICE: AN IN‐STORE EXPERIMENT

Valdimar Sigurðsson · Hugi Saevarsson · Gordon R. Foxall

73 citations0/0 files storedJournal of Applied Behavior Analysis

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

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1978Basic Marketing: A Managerial Approach 1994Shelf management and space elasticity 1979ALTERNATING TREATMENTS DESIGN: ONE STRATEGY FOR COMPARING THE EFFECTS OF TWO TREATMENTS IN A SINGLE SUBJECT 1961Basic marketing, a managerial approach 2003Applied behavioral economics and consumer choice 1970Shelf Position and Space Effects on Sales 1972THE MATCHING LAW

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