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BRAND PLACEMENT AND CONSUMER CHOICE: AN IN‐STORE EXPERIMENT
7 references·16 citing·46 second hop
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The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods (2013)What Does it Take to Get your…Extending the prevalent consumer loyalty modelling: the role of habit strength (2013)Extending the prevalent consu…The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation (2010)The Effects of a Point-of-Pur…The behavioural economics of neutral and upward sloping demand curves in retailing (2010)The behavioural economics of …Substitutability and Independence: Matching Analyses of Brands and Products (2010)Substitutability and Independ…On the tautology of the matching law in consumer behavior analysis (2010)On the tautology of the match…In-Store Experimental Approach to Pricing and Consumer Behavior (2010)In-Store Experimental Approac…An in-store experimental analysis of consumers' selection of fruits and vegetables (2010)An in-store experimental anal…Conditioned emotional reactions. 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this work references cited by second hop

References

  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1994Shelf management and space elasticity661 cited
  • 1979ALTERNATING TREATMENTS DESIGN: ONE STRATEGY FOR COMPARING THE EFFECTS OF TWO TREATMENTS IN A SINGLE SUBJECT655 cited
  • 1961Basic marketing, a managerial approach332 cited
  • 2003Applied behavioral economics and consumer choice119 cited
  • 1970Shelf Position and Space Effects on Sales118 cited
  • 1972THE MATCHING LAW114 cited

Cited by

  • 2015Do information, price, or morals influence ethical consumption? A natural field experiment and customer survey on the purchase of Fair Trade coffee106 cited
  • 2015The Routledge Companion to Consumer Behavior Analysis63 cited
  • 2013Extending the prevalent consumer loyalty modelling: the role of habit strength61 cited
  • 2017The Use of Observational Technology to Study In-Store Behavior: Consumer Choice, Video Surveillance, and Retail Analytics53 cited
  • 2010An in-store experimental analysis of consumers' selection of fruits and vegetables46 cited
  • 2023Footwear consumer behavior: The influence of stimuli on emotions and decision making44 cited
  • 2010The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation41 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010In-Store Experimental Approach to Pricing and Consumer Behavior38 cited
  • 2020Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets31 cited
  • 2010Substitutability and Independence: Matching Analyses of Brands and Products30 cited
  • 2016Does shelf space management intervention have an effect on calorie turnover at supermarkets?29 cited
  • 2017What determine shoppers’ preferences for malls in an emerging market?21 cited
  • 2017Influence of Product Placements in Films and Television on consumers Brand Awareness19 cited
  • 2010On the tautology of the matching law in consumer behavior analysis18 cited
  • 2013What Does it Take to Get your Attention? The Influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-Moving Consumer Goods15 cited
  • 2010The behavioural economics of neutral and upward sloping demand curves in retailing13 cited