Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements

16 references·16 citing·51 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1992The Multigroup Ethnic Identity Measure3,810 cited
1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
1989Stages of Ethnic Identity Development in Minority Group Adolescents1,463 cited
1990Individualism-Collectivism947 cited
1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
1978Salience of ethnicity in the spontaneous self-concept as a function of one's ethnic distinctiveness in the social environment.655 cited
2000The Meaning of “Being Chinese” and “Being American”498 cited
1995Spontaneous self-descriptions and ethnic identities in individualistic and collectivistic cultures.385 cited
2001What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response362 cited
1965Communicator-recipient similarity and decision change.356 cited
2000Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes330 cited
1984Personality and the Prediction of Behavior320 cited
1994A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness315 cited
1997Asian-Americans: Television Advertising and the “Model Minority” Stereotype290 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1982

Ethnic Identity: Strategies of Diversity.

262 cited

1999Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets248 cited

Cited by

2011How Minority Consumers Use Targeted Advertising as Pathways to Self-Empowerment76 cited
2012Ethnic Identity in Advertising: A Review and Meta-Analysis44 cited
2011Political issues in advertising polysemy: the case of gay window advertising34 cited
2016Reactions towards diversity recruitment and the moderating influence of the recruiting firms' country-of-origin30 cited
2015African American Consumers' Evaluations of Ethnically Primed Advertisements29 cited
2021The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand25 cited
2012Bicultural Advertising and Hispanic Acculturation25 cited
2015Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?24 cited
2018Religious symbolism in Islamic financial service advertisements24 cited
2022Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation22 cited
2018Ethnic Media Advertising Effectiveness, Influences and Implications21 cited
2010Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements21 cited
2011Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?18 cited
2013Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising18 cited
2012Can ethnically targeted advertising work for Malay adolescents?: The moderating role of the strength of ethnic identity17 cited
2022Brand love and ethnic identification: the mediating role of brand attachment among African American consumers16 cited