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The role of seeding in multi-market entry
16 references·11 citing·31 second hop
The role of seeding in multi-market entry (2005)The role of seeding in multi-market entryDiffusion of Innovations 1 (2019)Diffusion of Innovations 1New-Product Diffusion Models (2003)New-Product Diffusion ModelsTalk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Talk of the Network: A Comple…On the Complexities of Complex Economic Dynamics (1999)On the Complexities of Comple…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Chapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries (1991)Cross-National Analysis of Di…New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Determination of Adopter Categories by Using Innovation Diffusion Models (1990)Determination of Adopter Cate…A Meta-Analysis of Applications of Diffusion Models (1990)A Meta-Analysis of Applicatio…Market Response Models: Econometric and Time Series Analysis (1989)Market Response Models: Econo…The Strength of Weak Ties: A Network Theory Revisited (1983)The Strength of Weak Ties: A …Advertising and the Diffusion of New Products (1983)Advertising and the Diffusion…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence (2021)Too Popular, Too Fast: Optima…The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market (2015)The Effects of Shared Consump…Virality over YouTube: an empirical analysis (2014)Virality over YouTube: an emp…Success Factors in Product Seeding: The Role of Homophily (2014)Success Factors in Product Se…Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors (2013)Improving Prelaunch Diffusion…The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets (Extended Version) (2011)The Visible Hand? Demand Effe…Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies (2010)Ising-like agent-based techno…Optimal Entry Timing in Markets with Social Influence (2009)Optimal Entry Timing in Marke…25 years of IJRM: Reflections on the past and the future (2008)25 years of IJRM: Reflections…The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation (2007)The four P's in social simula…Complexities in markets: Introduction to the special issue (2007)Complexities in markets: Intr…The Strength of Weak Ties (1973)Customer Satisfaction and Word of Mouth (1998)The Loyalty Effect (2001)The impact of online user reviews on hotel room sales (2008)The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Evidence on Learning and Network Externalities in the Diffusion of Home Computers (2002)Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Understanding social media effects across seller, retailer, and consumer interactions (2013)The TEA Set: Tacit Knowledge and Scientific Networks (1974)The Network Structure Of Social Capital (2000)Social Capital: Prospects for a New Concept (2002)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Technical Change and the Rate of Imitation (1961)Models for Innovation Diffusion (1985)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Comments on “A New Product Growth for Model Consumer Durables The Bass Model” (2004)Agent-based simulation of innovation diffusion: a review (2011)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Forecasting and operational research: a review (2008)Product Innovations, Advertising, and Stock Returns (2008)Product Innovations, Advertising, and Stock Returns (2009)Using Online Conversations to Study Word-of-Mouth Communication (2004)What Makes Online Content Viral? (2011)Word of mouth: understanding and managing referral marketing (1998)Quantifying Long-Term Scientific Impact (2013)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1983The Strength of Weak Ties: A Network Theory Revisited8,240 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 2001Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth1,997 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research915 cited
  • 1990A Meta-Analysis of Applications of Diffusion Models583 cited
  • 1993Chapter 8 New-product diffusion models482 cited
  • 1989Market Response Models: Econometric and Time Series Analysis480 cited
  • 1983Advertising and the Diffusion of New Products454 cited
  • 1990Determination of Adopter Categories by Using Innovation Diffusion Models453 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1991Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries394 cited
  • 2003New-Product Diffusion Models387 cited

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  • 1999On the Complexities of Complex Economic Dynamics378 cited
  • Cited by

    • 2014Virality over YouTube: an empirical analysis159 cited
    • 2009Optimal Entry Timing in Markets with Social Influence55 cited
    • 2007The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation54 cited
    • 2014Success Factors in Product Seeding: The Role of Homophily52 cited
    • 2013Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors50 cited
    • 2015The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market44 cited
    • 2007Complexities in markets: Introduction to the special issue44 cited
    • 2010Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies42 cited
    • 200825 years of IJRM: Reflections on the past and the future15 cited
    • 2011The Visible Hand? Demand Effects of Recommendation Networks in Electronic Markets (Extended Version)15 cited
    • 2021Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence14 cited