GLOBAL MARKETS OR GLOBAL COMPETITION?

Jagdish N. Sheth

84 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

International Business and FDI Consumer Behavior and Market Dynamics Globalization and Cultural Identity

Abstract

The recent debate generated by Levitt's advocacy of standardization is certainly not a new controversy; it goes back to earlier writings in the late fifties and early sixties. I would like here to clarify the issue rather than take sides with one or the other school of thought.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 84 citations exist upstream.

Cited by

2020Global orange juice market: a 16-year summary and opportunities for creating value 1992Brand Globally but Advertise Locally?: An Empirical Investigation 1998Standardization vs globalization: a new perspective of brand strategies 2004Exploring the Marketing Program Antecedents of Performance in a Global Company 2002Beyond global marketing and the globalization of marketing activities 1999International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers 2018Global convergence of consumer spending: Conceptualization and propositions 1998Multi-market and global diffusion

Imported from OpenAlex (CC0) — nothing here is generated.