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GLOBAL MARKETS OR GLOBAL COMPETITION?
0 references·10 citing·41 second hop
GLOBAL MARKETS OR GLOBAL COMPETITION? (1986)GLOBAL MARKETS OR GLOBAL COMPETITION?Global orange juice market: a 16-year summary and opportunities for creating value (2020)Global orange juice market: a…Global convergence of consumer spending: Conceptualization and propositions (2018)Global convergence of consume…Exploring the Marketing Program Antecedents of Performance in a Global Company (2004)Exploring the Marketing Progr…Management’s concerns about the issues faced by Turkish SMEs (2002)Management’s concerns about t…Beyond global marketing and the globalization of marketing activities (2002)Beyond global marketing and t…International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers (1999)International Advertising Str…Standardization vs globalization: a new perspective of brand strategies (1998)Standardization vs globalizat…Multi-market and global diffusion (1998)Multi-market and global diffu…Home shopping channel customer segments: A cross-cultural perspective (1995)Home shopping channel custome…Brand Globally but Advertise Locally?: An Empirical Investigation (1992)Brand Globally but Advertise …The Competitive Advantage of Nations (1990)Understanding the small business sector (1995)Research Methods for Business Students (2003)Recruitment and training policies and practices (2005)THE GLOBALIZATION OF MARKETS (1983)THE MYTH OF GLOBALIZATION (1986)Global marketing and advertising: understanding cultural paradoxes (2005)The Theory of Social and Economic Organization. (1948)The Competitive Advantage of Nations (1991)Multinational corporations and the challenge of global advertising (2007)International strategies of emerging market firms (2010)Estimating Nonresponse Bias in Mail Surveys (1977)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Patterns and determinants of global marketing (1997)Choosing between Globalization and Localization as A Strategic Thrust for Your International Marketing Effort (1999)International advertising strategy: the standardisation question in manager studies (2007)Qualitative Data Analysis: A Sourcebook of New Methods (1986)The Comparative Method: Moving Beyond Qualitative and Quantitative Strategies (1989)Benefit segmentation of TV home shoppers (2011)Older consumers’ TV shopping: emotions and satisfaction (2017)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Firm Resources and Sustained Competitive Advantage (1991)Factors Influencing Brand Launch in a Global Marketplace (2007)Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)Transferring the Retail Format Successfully into Foreign Countries (2012)GLOBAL STANDARDIZATION—COURTING DANGER (1986)Efekty reklamy w systemie komunikacji marketingowej (2009)Regionalization vs. globalization in advertising research: Insights from five decades of academic study (2010)Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising (2019)A New Product Growth Model for Consumer Durables (1976)Spatial Econometrics: Methods and Models (1988)Diffusion of Innovations 1 (2019)A Contribution to the Theory of Economic Growth (1956)Principles of Marketing (1972)The End of History and the Last Man (1992)Situational Variables and Consumer Behavior (1975)Consumer attitudes and buying behavior for green food products (2019)Quality - Access to Success (2021)
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  • 2020Global orange juice market: a 16-year summary and opportunities for creating value101 cited
  • 1992Brand Globally but Advertise Locally?: An Empirical Investigation84 cited
  • 1998Standardization vs globalization: a new perspective of brand strategies61 cited
  • 2004Exploring the Marketing Program Antecedents of Performance in a Global Company58 cited
  • 2002Beyond global marketing and the globalization of marketing activities52 cited
  • 1999International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers49 cited
  • 2018Global convergence of consumer spending: Conceptualization and propositions43 cited
  • 1998Multi-market and global diffusion43 cited
  • 1995Home shopping channel customer segments: A cross-cultural perspective25 cited
  • 2002Management’s concerns about the issues faced by Turkish SMEs16 cited

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