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Marketing Practice and Market Orientation: An Exploratory International Study
16 references·0 citing·44 second hop
Marketing Practice and Market Orientation: An Exploratory International Study (2005)Marketing Practice and Market Orientation…A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (2000)A Multiple-Layer Model of Mar…The evolution of relationship marketing (1995)The evolution of relationship…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Developing relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Measuring Performance of International Joint Ventures (1991)Measuring Performance of Inte…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)Measurement of Business Perfo…Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Measuring organizational perf…Journal of International Business Studies (1975)Journal of International Busi…The Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously (2000)The strategic impact of external networks: subsidiary performance and competence development in the multinational corporation (2002)Firm resources and sustained competitive advantage (2004)Sustainable supply chain management and inter‐organizational resources: a literature review (2009)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Statistical principles in experimental design. 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An empirical study of luxury fashion brand (2011)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1989Structural Equations with Latent Variables17,500 cited
  • 1991Structural Equations with Latent Variables.17,443 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
  • 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1975Journal of International Business Studies2,436 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes1,283 cited
  • 1991Measuring Performance of International Joint Ventures

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1,146 cited
  • 1995The evolution of relationship marketing1,033 cited
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