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Making the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community?

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References

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Cited by

2009Personal interviews in cultural consumer research – post‐structuralist challenges137 cited
2017Making Diversity Conform? An Intersectional, Longitudinal Analysis of LGBT-Specific Mainstream Media Advertisements100 cited
2012Gay Consumers and Brand Usage: The Gender‐Flexing Role of Gay Identity74 cited
2015Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities70 cited
2019“We are people, not transactions”: Trust as a precursor to dialogue with LGBTQ publics58 cited
2022Transformative Advertising Research: Reimagining the Future of Advertising58 cited
2008Gays’ market and social behaviors in (de)constructing symbolic boundaries57 cited
2021Examining sport marketing through a rainbow lens52 cited
2021Perceived Brand Authenticity and LGBTQ Publics: How LGBTQ Practitioners Understand Authenticity50 cited
2010Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising49 cited
2022Asking Questions of AI Advertising: A Maieutic Approach46 cited
2010Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content41 cited
2005Consumer attitudes towards female nudity in advertising: An empirical study38 cited
2020Inclusive identities: re-imaging the future of the retail brand?36 cited
2006Exploring the Importance of Gay‐friendliness and its Socialization Influences34 cited
2007Consumer Responses to Gay-Themed Imagery in Advertising34 cited