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- 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
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- 1980Feeling and thinking: Preferences need no inferences.8,070 cited
- 1989The self and social behavior in differing cultural contexts.5,019 cited
- 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
- 1982Country-of-Origin Effects on Product Evaluations1,819 cited
- 1989Country Image: Halo or Summary Construct?1,310 cited
- 1976Cross-Cultural Universals of Affective Meaning1,154 cited
- 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
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- 1993Measuring a multi-dimensional construct: Country image737 cited
- 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
- 1994Customer Evaluation of Products in a Global Market676 cited
- 1994Management Scientists Are Human
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