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Cited by

• 1993Customer satisfaction, customer retention, and market share2,151 cited
• 1987A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products932 cited
• 1999New Product Portfolio Management: Practices and Performance832 cited
• 2000A New Approach to Measuring Financial Contagion723 cited
• 1989Strategic Adaptability and Firm Performance: A Market-Contingent Perspective619 cited
• 1975Dynamic Price Models for New-Product Planning568 cited
• 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
• 2000Building Models for Marketing Decisions509 cited
• 1979Product life cycle research: A literature review465 cited
• 1985The Role of Price in Multi-Attribute Product Evaluations412 cited
• 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
• 1984Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior394 cited
• 1979Innovation Diffusion and New Product Growth Models in Marketing373 cited
• 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited