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Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets
9 references·8 citing·50 second hop
Challenges and Solutions for Marketing Educators Teaching in Newly Emerging Markets (2003)Challenges and Solutions for Marketing Ed…Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences (2002)Teaching Internationally: Mat…Are Teaching Cases Appropriate in a Mainland Chinese Context? Evidence From Beijing MBA Students (2000)Are Teaching Cases Appropriat…Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers (1999)Guaranteeing Student Satisfac…Adapting Mccarthy’s Four P’s for the Twenty-First Century (1999)Adapting Mccarthy’s Four P’s …International Business Education and Technology-Based Active Learning: Student-Reported Benefit Evaluations (1998)International Business Educat…The Practice of Social Research (1989)The Practice of Social Resear…Alternative Ways of Seeking Knowledge in Consumer Research (1988)Alternative Ways of Seeking K…Naturalistic inquiry (1985)Naturalistic inquiryTransfer of management knowhow to developing countries: An empirical investigation (1984)Transfer of management knowho…Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention (2018)Marketing public and private …The Role of Multi-Institutional Partnerships in Supply Chain Management Course Design and Improvement (2012)The Role of Multi-Institution…Marketeando (2012)MarketeandoMacromarketing Roundtable Commentary—The Export of Marketing Education (2011)Macromarketing Roundtable Com…A Tri-Country Marketing Project – Preparing Students for the Realities of a Global Marketplace (2011)A Tri-Country Marketing Proje…A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels (2009)A Comparison of Western Busin…Foreign market entry mode of service firms: The case of U.S. MBA programs (2008)Foreign market entry mode of …Reflecting on Reflection: Scale Extension and a Comparison of Undergraduate Business Students in the United States and the United Kingdom (2006)Reflecting on Reflection: Sca…How people learn (2000)The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques (2000)Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach (2007)Impact of Industry Guest Speakers on Business Students' Perceptions of Employability Skills Development (2013)Using Video Effectively in Diverse Classes (2014)A Chronicle of Higher Education (2017)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. 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(2015)Evaluating foreign market entry mode theories from a hotel industry perspective (2017)Information technology and marketing performance within international market-entry alliances (2017)Reflection, turning experience into learning (1985)Transformative Dimensions of Adult Learning (1991)Academic capitalism: politics, policies, and the entrepreneurial university (1998)Toward Convergence of Critical Thinking, Metacognition, and Reflection: Illustrations from Natural and Social Sciences, Teacher Education, and Classroom Practice (2011)The Relationship Among Academic Self-concept, Learning Strategies, and Academic Achievement: A Case Study of National Vocational College Students in Taiwan via SEM (2014)The more reflective, the more career-adaptable: A two-wave mediation and moderation analysis (2018)The Informational Role of Warranties and Private Disclosure about Product Quality (1981)Marketing Services: Competing Through Quality (1992)Consumer Cheating on Service Guarantees (2004)Student satisfaction and the customer focus in higher education (2013)Relationship quality in higher education marketing: the role of social media engagement (2016)Reinforcement in human behavior. (1973)International Business Education: A Corporate View (1989)The International Marketing Curriculum: Views from Students (1999)Using Information Technology for Active Learning in International Business Education (2001)Active Learning: Cooperation in the College Classroom (2006)A Challenge-Feedback Learning Approach to Teaching International Business (2015)Marketing Management: Analysis, Planning and Control (1973)Competitive advantage, creating and sustaining superior performance (1985)The Changing Role of Marketing in the Corporation (1992)From Marketing Mix to e-Marketing Mix: a literature overview and classification (2009)Marketisation of education: marketing, rhetoric and reality (2009)Green marketing and consumerism as social change in China: Analyzing the literature (2016)Three Approaches to Qualitative Content Analysis (2005)Qualitative research: Methods in the social sciences (2006)Collecting and Interpreting Qualitative Materials (2012)Seeking Qualitative Rigor in Inductive Research (2012)Thematic Analysis (2017)
this work references cited by second hop

References

  • 1985Naturalistic inquiry45,666 cited
  • 1989The Practice of Social Research14,398 cited
  • 1988Alternative Ways of Seeking Knowledge in Consumer Research907 cited
  • 1999Adapting Mccarthy’s Four P’s for the Twenty-First Century135 cited
  • 1999Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers110 cited
  • 1984Transfer of management knowhow to developing countries: An empirical investigation55 cited
  • 1998International Business Education and Technology-Based Active Learning: Student-Reported Benefit Evaluations36 cited
  • 2002Teaching Internationally: Matching Part-Time MBA Instructional Tools to Host Country Student Preferences29 cited
  • 2000Are Teaching Cases Appropriate in a Mainland Chinese Context? Evidence From Beijing MBA Students28 cited

Cited by

  • 2006Reflecting on Reflection: Scale Extension and a Comparison of Undergraduate Business Students in the United States and the United Kingdom78 cited
  • 2008Foreign market entry mode of service firms: The case of U.S. MBA programs44 cited
  • 2011Macromarketing Roundtable Commentary—The Export of Marketing Education20 cited
  • 2018Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention20 cited
  • 2009

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A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels
19 cited
  • 2011A Tri-Country Marketing Project – Preparing Students for the Realities of a Global Marketplace14 cited
  • 2012The Role of Multi-Institutional Partnerships in Supply Chain Management Course Design and Improvement8 cited
  • 2012Marketeando8 cited