Investigating the Cross-Category Effects of Store BrandsSerdar Sayman, Jagmohan Singh Raju2004-03-01articleReview of Industrial Organization63 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingMerger and Competition AnalysisSupply Chain and Inventory ManagementAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 63 citations exist upstream.References1991Managing brand equity : capitalizing on the value of a brand name.1990Consumer Evaluations of Brand Extensions1998Measuring Market Power in the Ready-to-Eat Cereal Industry1992The Effects of Sequential Introduction of Brand Extensions1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations1991A Process-Tracing Study of Brand Extension Evaluation1986Human cognition in its social context.1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand ExtensionsCited by2020Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand2020Private label management: A literature review2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market2006The influence of price and brand loyalty on store brands versus national brands2016Private label brands in an emerging economy: an exploratory study in India2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research2009Private Labels and National Brands Across Online and Offline Channels2011The impact of private labels on the competitiveness of the european food supply chain