Reportgreen2011

The impact of private labels on the competitiveness of the european food supply chain

F.H.J. Bunte · Michiel van Galen · Mariet de Winter · Paul Dobson · Fabian Bergès-Sennou · Sylvette Monier‐Dilhan +7 more

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

The report studies the impact of private labels on the competitiveness of the European food processing industry and investigates whether a system of producer indication may improve the functioning of the food supply chain. The impact is studied using economic theory and empirical and legal analysis. The study is completed with an impact assessment.

Citations in this library

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References

1997Why Store Brand Penetration Varies by Retailer 2006How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share 2007Private Label Strategy: How to Meet the Store Brand Challenge 1995W hy R etailers S ell P rivate L abels 2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations 2004The Nature and Benefits of National Brand/Private Label Competition 2003Supermarket Choice and Supermarket Competition in Market Equilibrium

Cited by

2018Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats 2023National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference 2020Loss leading with salient thinkers

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