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Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats · Study

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ArticleInnovation Cloning: The Introduction and Performance of Private Label Innovation Copycats

Anne ter Braak2018

OA

Articlebronze2018

Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats

Anne ter Braak · Barbara Deleersnyder

26 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1985Network externalities, competition, and compatibility 2011Robust Inference With Multiway Clustering 1995The Effects of Perceived Interdependence on Dealer Attitudes 1998Accounting for Endogeneity When Assessing Strategy Performance: Does Entry Mode Choice Affect FDI Survival?1997Why Store Brand Penetration Varies by Retailer 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding 2008Private-Label Use and Store Loyalty 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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2021Brand imitation strategy, package design and consumer response: what does it take to make a difference?

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Details

Year2018

Typearticle

Published2018-07-27

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations26

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2018.06.001

openalex_workW2882998824

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