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Portfolio analysis: Practical experience with the Directional Policy Matrix
1 references·5 citing·31 second hop
Portfolio analysis: Practical experience with the Directional Policy Matrix (1978)Portfolio analysis: Practical experience …The directional policy matrix—tool for strategic planning (1978)The directional policy matrix…Management of customer assets for increased value capture in business markets (2014)Management of customer assets…An evaluation of styles of IT support for marketing planning (2001)An evaluation of styles of IT…Exploiting Technique Interrelationships: A Model of Strategic Marketing Planning (1999)Exploiting Technique Interrel…New Products and Financial Risk Changes (1992)New Products and Financial Ri…The implementation of strategic marketing planning techniques in British industry (1984)The implementation of strateg…Strategy and the “business portfolio” (1977)Strategic Marketing: Betas, Boxes, Or Basics (1981)Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses. (1982)Strategy and the “Business Portfolio” (1990)Foundations of Corporate Success (1995)PORTFOLIO SELECTION* (1952)An Assessment of the Scientific Merits of Action Research (1978)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Driving shareholder value with customer asset management: Moving beyond customer lifetime value (2015)Strategic Foresight of Future B2B Customer Opportunities through Machine Learning (2018)Appropriating value from industrial buyer-seller relationships by leveraging network capability (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Qualitative Data Analysis: An Expanded Sourcebook (1994)Bringing the corporation into corporate branding (2003)Marketing planning: Operationalising the market orientation strategy (2010)Decision Support System for Accepting Social Assistance for the Program Keluarga Harapan (PKH) (2022)Design and marketing of new products (1980)Diversification strategy and profitability (1982)Eclipse of the Public Corporation (1999)Perceived risks and choices in entrepreneurs' new venture decisions (2000)Seeing Differently, Acting Differently? New Venture Perceptions and Decisions of Managers and Successful Entrepreneurs (2002)Sources of capabilities, integration and technology commercialization (2002)The value of formal planning for strategic decisions: Review of empirical research (1982)Portfolio Planning: uses and limits (1989)Essential Characteristics for an Effective Marketing Plan (1991)Strategic Level MS/OR Tool Usage in the United Kingdom: An Empirical Survey (1995)Scenario analysis as a strategic management tool (1998)Competitive strategy: Techniques for analysing industries and competitors (1982)Competitive advantage, creating and sustaining superior performance (1985)Marketing management: analysis. planning. implementation and control (2000)
this work references cited by second hop

References

  • 1978The directional policy matrix—tool for strategic planning131 cited

Cited by

  • 2001An evaluation of styles of IT support for marketing planning25 cited
  • 1992New Products and Financial Risk Changes24 cited
  • 2014Management of customer assets for increased value capture in business markets18 cited
  • 1984The implementation of strategic marketing planning techniques in British industry17 cited
  • 1999Exploiting Technique Interrelationships: A Model of Strategic Marketing Planning7 cited

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