Attitude change as a function of attitude type and argument type.

Murray G. Millar · Karen U. Millar

174 citations0/0 files storedJournal of Personality and Social Psychology

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Social and Intergroup Psychology Behavioral Health and Interventions Psychology of Social Influence

Abstract

Les auteurs font l'hypothese que les attitudes plutot affectives sont plus sensibles a des arguments rationnels alors, qu'au contraire, les attitudes cognitives sont plus sensibles aux arguments emotionnels

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References

1980Feeling and thinking: Preferences need no inferences.1968A Theory of Psychological Reactance 1960The Functional Approach to the Study of Attitudes 1981Personal involvement as a determinant of argument-based persuasion.1984On the primacy of affect.1928Attitudes Can Be Measured 1984Empirical validation of affect, behavior, and cognition as distinct components of attitude.1981Direct Experience And Attitude-Behavior Consistency

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2018The Handbook of Attitudes, Volume 1: Basic Principles 1995Hearts and Minds: The Priority of Affective Versus Cognitive Factors in Person Perception 2003Individual differences in attitude structure: Variance in the chronic reliance on affective and cognitive information 1996Should Advertising Appeals Match the Basis of Consumers' Attitudes?2009Store format choice in an evolving market: role of affect, cognition and involvement 2017Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?

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