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Attitude change as a function of attitude type and argument type.

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References

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1989Affect versus evaluation in the structure of attitudes384 cited
1987

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Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object.

354 cited

Cited by

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1996Should Advertising Appeals Match the Basis of Consumers' Attitudes?21 cited
2009Store format choice in an evolving market: role of affect, cognition and involvement20 cited
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2018The other side of the same coin – How communal beliefs about entrepreneurship influence attitudes toward entrepreneurship14 cited
2020Applying Social Marketing Strategy to Social Change Campaigns2 cited
2009The influences of negative affect and processing styles on inference: The differential impact of anger and sadness1 cited