References

• 1978Current issues and research in advertising940 cited
• 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
• 2012Measuring the Cultural Values Manifest in Advertising292 cited
• 2004Forty Years of Diffusion of Innovations: Utility and Value in Public Health261 cited
• 2008Who’s messing with my mind?255 cited
• 2004Children and the Changing World of Advertising189 cited
• 2005Alcohol Advertising: What Makes It Attractive to Youth?179 cited
• 1998Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings144 cited
• 2000Predicting the Potential for Risky Behavior Among Those "Too Young" to Drink as the Result of Appealing Advertising141 cited
• 2001The Effects of Ethnicity and Product on Purchase Decision Making98 cited
• 1998Marketing and the Vulnerable73 cited
• 2009Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements69 cited
• 1994The Influence of Advertising on Alcohol Consumption: A Literature Review and An Econometric Analysis of Four European Nations49 cited
• 2006Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability48 cited