Imbibing, Inscribing, Integrating and Imparting: A Taxonomy of Wine Consumption Practices

Abstract

Wine consumption has been an integral part of Western civilisation for millennia. Its role in society goes beyond mere consumption as an end in itself. So what do people do when they consume wine? This article utilises Holt's taxonomy of consumption to address this question. It considers wine consumption as an experience, as a process of classification, as a means of social interaction (integration) and as a vehicle for play. The behaviours discussed include celebratory and humorous aspects of consumption. It also applies Holt's taxonomy to the varying circumstances of the wine consumer and tasting practices.

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