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ArticleBrand community membership and the construction of meaning

Gabriele Morandin2013

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Articlegreen2013

Brand community membership and the construction of meaning

Gabriele Morandin · Richard P. Bagozzi · Massimo Bergami

37 citations·0/0 files stored·Scandinavian Journal of Management

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

1991The theory of planned behavior 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Dimensions of Brand Personality 2001Brand Community 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 2002Building Brand Community 2009How Brand Community Practices Create Value

Cited by

2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism 2016Online brand communities: constructing and co-constructing brand culture 2020Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment 2021Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform 2017Theoretical Model of Engagement in the Context of Brand Communities 2019The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior

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2019How Brands Acquire Cultural Meaningarticle · 8 shared references 2012Drivers of consumer–brand identificationarticle · 7 shared references 2014Consumer brand relationships research: A bibliometric citation meta-analysisarticle · 7 shared references 2016Testing an extended model of consumer behavior in the context of social media-based brand communitiesarticle · 7 shared references 2016Online brand communities: constructing and co-constructing brand culturearticle · 7 shared references 2019Brand engagement without brand ownership: a case of non-brand owner community membersarticle · 7 shared references

Details

Year2013

Typearticle

Published2013-03-27

VenueScandinavian Journal of Management

ISSN-L0956-5221

Languageen

Citations37

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.scaman.2013.03.003

openalex_workW2090848736

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2017Cause-Brand Community: Toward Consumer Citizenship