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Brand community membership and the construction of meaning

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References

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136 cited

Cited by

2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism160 cited
2016Online brand communities: constructing and co-constructing brand culture108 cited
2020Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment54 cited
2021Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform18 cited
2017Theoretical Model of Engagement in the Context of Brand Communities16 cited
2019The Impact of Consumer-Based Brand Equity on Word-of-Mouth Behavior15 cited
2017Cause-Brand Community: Toward Consumer Citizenship10 cited