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Does Size Matter? An Examination of Small and Large Web-Based Brand Communities
16 references·5 citing·45 second hop
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,770 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 2001Brand Community3,994 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 2002Building Brand Community2,654 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs

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2,395 cited
  • 1989Relations among emotion, appraisal, and emotional action readiness.2,379 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
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    • 2020ANALYSIS THE EFFECT OF HABIT AND PERCEIVED ENJOYMENT MEDIATED BY BEHAVIOURAL INTENTION TO ADOPTION ON STUDENTS USING MOBILE BANKING BNI10 cited
    • 2022Drivers and mechanisms for online communities performance: A systematic literature review10 cited