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An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events
10 references·13 citing·44 second hop
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1998Factors leading to group identification: A field study of winners and losers574 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 2012Organizational Economics: Understanding the Relationship between Organizations and Economic Analysis343 cited
  • 1986The Index of Consumer Sentiment toward Marketing250 cited
  • 1992A Revised Product Involvement Inventory: Improved Usability and Validity222 cited
  • 1992Effects of Involvement, Arousal, and Pleasure on the Recognition of Sponsorship Stimuli161 cited
  • 1993Sports Marketing: A New Ball Game with New Rules90 cited

Cited by

  • 2011Gambling on sport sponsorship: A conceptual framework for research and regulatory review116 cited
  • 2013Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions69 cited
  • 2010When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia55 cited
  • 2003L'évolution et l'état de l'art de la recherche internationale sur le parrainage

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34 cited
  • 2001A Cross-Cultural Investigation of the Ethical Dimensions of Alcohol and Tobacco Sports Sponsorships27 cited
  • 2004The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities: Are We Putting Sport Consumers at Risk?25 cited
  • 2012Public support for restrictions on fast food company sponsorship of community events.22 cited
  • 2009An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking18 cited
  • 2022Measuring Attitudes Toward Sponsor And Purchase Intention16 cited
  • 2024In the arena of debate: a systematic literature review on sports sponsorship by controversial industries11 cited
  • 2005The efficiency of integrated sponsorship advertising11 cited
  • 2016Consumers' Perceived Functions of and Attitude Toward Corporate Sponsors of Small-scale Amateur Sporting Events10 cited
  • 2015Third-person perceptions of gambling sponsorship advertising10 cited