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Using Means-End Analysis to Test Integrated Marketing Communications Effects
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Using Means-End Analysis to Test Integrated Marketing Communications Effects (2010)Using Means-End Analysis to Test Integrat…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Symbols for Sale (2012)Symbols for SaleLaddering theory, method, analysis, and interpretation. (2001)Laddering theory, method, ana…Choosing Less‐Preferred Experiences For the Sake of Variety (1999)Choosing Less‐Preferred Exper…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Value-System Segmentation: Exploring the Meaning of LOV (1992)Value-System Segmentation: Ex…The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Communication and Persuasion (1986)Communication and PersuasionSocial Values and Social Change: Adaptation to Life in America. (1985)Social Values and Social Chan…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…The nature of human values (1973)The nature of human valuesCustomer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Principles of Categorization (2002)A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing? (2009)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)A model of perceived image, memorable tourism experiences and revisit intention (2017)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Ecological Psychology: Concepts and Methods for Studying the Environment of Human Behavior (1968)Psychological status of the script concept. (1981)Corporate identity: the concept, its measurement and management (1997)The “Pull” of Tourism Destinations: A Means-End Investigation (2002)Food Values (2008)Elimination by aspects: A theory of choice. (1972)Situational Variables and Consumer Behavior (1975)Cognition and Categorization (1979)An Exploration of High-Risk Leisure Consumption Through Skydiving (1993)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)
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