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Standardisation, centralisation and marketing in multinational companies
16 references·1 citing·45 second hop
Standardisation, centralisation and marketing in multinational companies (1996)Standardisation, centralisation and marke…The structure of organizations (2000)The structure of organizationsThe Firm as a Communication Network (1994)The Firm as a Communication N…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Interunit Communication in Multinational Corporations (1994)Interunit Communication in Mu…Exploiting globalization potential: U.S. and japanese strategies (1994)Exploiting globalization pote…Differentiated fit and shared values: Alternatives for managing headquarters‐subsidiary relations (1994)Differentiated fit and shared…Customer Evaluation of Products in a Global Market (1994)Customer Evaluation of Produc…Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…An Analysis of the Market Share-Profitability Relationship (1993)An Analysis of the Market Sha…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…STRATEGY MAKING AND STRUCTURE: ANALYSIS AND IMPLICATIONS FOR PERFORMANCE. (1987)STRATEGY MAKING AND STRUCTURE…The hypermodern MNC—A heterarchy? (1986)The hypermodern MNC—A heterar…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSTrends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…Strategy-Making in Three Modes (1973)Organizational Strategy, Structure, and Process (1978)The Correlates of Entrepreneurship in Three Types of Firms (1983)CONFIGURATIONAL APPROACHES TO ORGANIZATIONAL ANALYSIS. (1993)Understanding Radical Organizational Change: Bringing Together the Old and the New Institutionalism (1996)Relative absorptive capacity and interorganizational learning (1998)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO. 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this work references cited by second hop

References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1986The hypermodern MNC—A heterarchy?1,348 cited
  • 2000The structure of organizations1,114 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1994The Firm as a Communication Network763 cited
  • 1994Differentiated fit and shared values: Alternatives for managing headquarters‐subsidiary relations739 cited
  • 1987STRATEGY MAKING AND STRUCTURE: ANALYSIS AND IMPLICATIONS FOR PERFORMANCE.683 cited
  • 1994Customer Evaluation of Products in a Global Market676 cited
  • 1994Interunit Communication in Multinational Corporations567 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation565 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • 1993An Analysis of the Market Share-Profitability Relationship495 cited
  • 1994Exploiting globalization potential: U.S. and japanese strategies

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337 cited
  • 1986Customizing global marketing323 cited
  • Cited by

    • 2004Trends and Development in Standardization Adaptation Research40 cited