Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Does Personality Influence Brand Image?

13 references·16 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1988Possessions and the Extended Self9,050 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1967Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach895 cited
1971Personality and Consumer Behavior: A Review601 cited
1969Congruence Relationships between Self Images and Product Brands591 cited
1986Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features366 cited
1968Perception of Self, Generalized Stereotypes, and Brand Selection276 cited
1975Factors Affecting Cognitive Resistance to Advertising161 cited
1959Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet149 cited
1968Personality Variables and the Consumer Decision Process149 cited
1957Motivation in advertising115 cited
1967An Interpersonal Orientation to the Study of Consumer Behavior107 cited
1968Choice Criteria, Decision Behavior, and Personality39 cited

Cited by

2022Evaluating the role of technology and non-technology factors influencing brand love in Online Food Delivery services81 cited
2011Brand Personality Factor Based Models: A Critical Review

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

81 cited

2009Predicting brand preferences68 cited

2005Consumer attitude toward US versus domestic apparel in Taiwan66 cited

2016Influence of consumer personality, brand personality, and corporate personality on brand preference: an empirical investigation of interaction effect65 cited

2012Brand personality dimensions in the Brazilian context61 cited

2011In Search of the Sources of Brand Personality59 cited

2012An Empirical Investigation of the Relationship between Personality Traits, Prestige Sensitivity, and Fashion Consciousness of Generation Y in Australia47 cited

2020‘You’re not perfect, but you’re still my favourite.’ Brand affective congruence as a new determinant of self-brand congruence45 cited

2015From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention43 cited

2023The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence42 cited

2010Impact of initial‐trust‐image on shopper trust and patronage intentions35 cited

2015Using Personal Traits For Brand Preference Prediction31 cited

2012Effects of the Big Five Brand Personality Dimensions on Repurchase Intentions: Using Branded Coffee Chains as Examples27 cited

2016Integrated Marketing Communications and Their Effects on Customer Switching Intention25 cited

2010Dimensions of brand knowledge24 cited