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Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India

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References

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Cited by

2015Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour441 cited
2017Culture and gender’s role in apparel purchasing patterns16 cited
2016Contribution of vanity to consumer apparel advertising perception12 cited
2018Social Reference Group Influence on Women Buying Behaviour: A Review8 cited

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2023

Factors determining fashion clothing interest and purchase intention: A study of Generation Z consumers in India

6 cited