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Direct marketing in the financial services industry
16 references·0 citing·41 second hop
Direct marketing in the financial services industry (1994)Direct marketing in the financial service…Marketing Financial Services (2010)Marketing Financial ServicesMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Strategic Responses to Environmental Turbulence (1992)Strategic Responses to Enviro…Organizational Influences on the New Product Development Process in Financial Services (1992)Organizational Influences on …Competition Between Banks and Building Societies in the Retailing of Financial Services (1992)Competition Between Banks and…Success Factors for New Consumer Financial Services (1991)Success Factors for New Consu…Service quality: An international comparison of bank customers’ expectations and perceptions (1991)Service quality: An internati…Management of Financial Services Marketing: Issues and Perceptions (1991)Management of Financial Servi…The Influence of Environmental Change on the Marketing Practices of Building Societies (1990)The Influence of Environmenta…New competition in financial services (1990)New competition in financial …The management of innovation in the financial services sector: A case study (1989)The management of innovation …Marketing financial services (1989)Marketing financial servicesDirect Marketing Management (1989)Direct Marketing ManagementDirect Marketing Management (1989)Direct Marketing ManagementBank Customers′ Perceptions, Innovations and New Technology (1989)Bank Customers′ Perceptions, …Commonsense direct marketing (1982)Commonsense direct marketingThe Politics of Organisational Decision-making. (1975)The new product process: A decision guide for management (1988)Expertise and Innovation (1995)Communication flows during financial service innovation (2000)The Sources of Innovation (2007)Theoretical lenses and domain definitions in innovation research (2009)Coefficient Alpha and the Internal Structure of Tests (1951)In Search of Excellence: Lessons from America's Best-Run Companies. (1983)How information gives you competitive advantage (1985)Barriers to innovation management in service companies (2004)Identifying key determinants for new product introductions and firm performance in small service firms (2005)Complex Incremental Product Innovation in Established Service Firms: A Micro Institutional Perspective (2007)Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)An exploration of customer exit in retail banking (1998)FACTORS INFLUENCING CUSTOMER SATISFACTION IN THE RETAIL BANKING SECTOR IN PAKISTAN (2003)Bank service quality: comparing Canadian and Tunisian customer perceptions (2011)Transaction-Cost Economics: The Governance of Contractual Relations (1979)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Joint venture success in China: How should we select a good partner? (1998)Explaining Export Performance: A Comparative Study of International New Ventures in Finnish and Indian Software Industry (2005)New channels/old channels (2006)Success factors in product innovation (1987)Success and Failure in New Industrial Services (1989)Strategic benchmarking: (1995)Consumer selection criteria for banks in Poland (1996)Learning during the new financial service innovation process (2002)Service Quality: (1994)Bank selection criteria — a student perspective (1995)Assessing the outcomes of Generation‐Y customers' loyalty (2009)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives (2002)The effect of acquisition channels on customer loyalty and cross-buying (2005)Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication (2011)Relationship marketing in the banking sector: the impact of new technologies (2003)A field study of customers’ switching behavior for bank services (2006)The Lifetime Value Concept in Customer-Based Marketing (1999)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1991Service quality: An international comparison of bank customers’ expectations and perceptions204 cited
  • 1989Direct Marketing Management150 cited
  • 1991Success Factors for New Consumer Financial Services108 cited
  • 1989Direct Marketing Management105 cited
  • 2010Marketing Financial Services89 cited
  • 1992Organizational Influences on the New Product Development Process in Financial Services79 cited
  • 1989Bank Customers′ Perceptions, Innovations and New Technology75 cited
  • 1990New competition in financial services70 cited
  • 1989The management of innovation in the financial services sector: A case study65 cited
  • 1992Competition Between Banks and Building Societies in the Retailing of Financial Services45 cited
  • 1991Management of Financial Services Marketing: Issues and Perceptions38 cited
  • 1990The Influence of Environmental Change on the Marketing Practices of Building Societies36 cited
  • 1989Marketing financial services32 cited
  • 1992Strategic Responses to Environmental Turbulence31 cited

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1982
Commonsense direct marketing
26 cited

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