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Frans In Nederlandse Advertenties

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References

1982How Advertising Works: A Planning Model552 cited
2001Identity constructions in multilingual advertising408 cited
200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT327 cited
2000Bier, parfum, kaas: language fetish in European advertising135 cited
1991Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective64 cited
1999Engels in commercials op de Nederlandse televisie. Frequentie, uitspraak, attitude en begrip5 cited

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2008Overtuigen met vreemde talen: de rol van taalimago3 cited

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