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Leaving home: brand purchase influences on young adults

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2014Differential effects of social influence sources on self-reported music piracy35 cited
2007Consumer behaviour and preferences regarding children's clothing in Turkey

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2014Saving for old age: Longevity annuity buying intention of Italian young adults30 cited

2005Parent, peer and TV influences on American teens' athletic shoes purchasing25 cited

2012Role of affect and cognition in consumer brand relationship: exploring gender differences23 cited

2013Determinants on the choice of telecommunication providers among undergraduates of public universities21 cited

2007Branding: a generation gap?19 cited

2011Gender Differences In Susceptibility To Normative Social Influence On The Purchase Decisions Of Designer Label Apparel18 cited

2006Modelling the Process of Family Influence on the Young Adult Consumer Behaviour17 cited

2011Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation17 cited

2010Consumers¿ Shopping Behaviour Pattern on Selected Consumer Goods: Empirical Evidence on Malaysian Consumers16 cited

2018Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands14 cited

2016Parental influence on consumer and purchase behaviour of Generation Y11 cited