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Assessing and Enhancing the Basic Writing Skills of Marketing Students

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References

1992A power primer.42,571 cited
1990Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions122 cited
1993The Quality of the Academic Preparation of Undergraduate Marketing Majors: An Assessment by Company Recruiters47 cited

Cited by

2017The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia76 cited
2008Communicating Across the Curriculum in an Undergraduate Business Program: Management 100—Leadership and Communication in Groups37 cited
2018The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey32 cited
2008Improving Writing Through the Marketing Curriculum27 cited
2014Reviewing to Learn: Graduate Student Participation in the Professional Peer-Review Process to Improve Academic Writing Skills.24 cited
2006Teaching Written Communication Skills in Professional Selling: The Cover Letter19 cited
2021Updating the Marketing Research Course to Prepare the Marketing Generalist10 cited

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